Playbooks, network changes and product news for small teams who post everywhere.
- Networks
YouTube's spam cleanup test: what to do if your channel faces removal
YouTube is testing a 30-day window for some channels facing removal over spam to fix or delete videos. Here's how it works and how to check your uploads.
2 November 2026 · 7 min read - Networks
Instagram Features: what long, widescreen video means for your brand
Instagram is testing Features, horizontal videos of up to 90 minutes. Here's how they differ from Reels and whether your brand should prepare.
29 October 2026 · 6 min read - Networks
Stop tweaking your Meta ads too early: what the learning phase needs
Meta says frequent edits reset its ad learning. Here's what the learning phase needs, and when to change an ad set or leave it alone.
26 October 2026 · 7 min read - Networks
Meta ads: how to choose an audience for each creative
Meta now lets you set an age range and gender for each image or video in one ad set. Here is how it works, its limits and how to plan creatives.
22 October 2026 · 7 min read - Networks
Facebook's Your algorithm: posting when people tell Feed what they want
Facebook users can now tell Feed and Reels what they want in their own words. Here's how that affects brand reach and how to write posts that match.
15 October 2026 · 6 min read - Networks
Meta's 2026 US midterm ad pause: what counts and how to plan
Meta pauses new US ads about social issues, elections and politics from 27 October to 3 November 2026. Here's what counts and what to check.
13 October 2026 · 7 min read